Ignite Your LinkedIn Profile by Donald J Wittman

Author:Donald J Wittman
Language: eng
Format: epub
Publisher: Donald J Wittman
Published: 2022-01-15T00:00:00+00:00

A few examples of the old 150 character length headline are below:

Blockchain Expert | Digital Marketing and Branding Expert | ICO Marketing | Social Media Strategist

Safety Personnel | Administrative Support | Client Relations | Project Manager | Customer Service

Award-Winning Design Leader Who Engineers and Implements Next-Generation Solutions and Results-Driven Initiatives

A few examples of a branded 220 character headline:

Example 1: Craig’s branded headline.

Your HR Business Partner and Recruitment Partner, Employee Relations, HR Compliance, HR Governance, HR Change Management, Talent Management, Performance Management, HR Transformation, HR Director, HR Leader Human Resources

Example 2: Monty’s branded headline

Comprehensive and Diverse Technology Thought Leader, Digitalization Strategies, Strategic Automation, Internet Innovation, Digital Technology Digital Strategy, Digital Transformation, Technology Leadership, Digital Consulting, Agile Marketing

Example 3: Thomas’s branded headline

Driver of Innovation, Performance, and Growth, Operating Partner, Board of Directors, New Business Development, Digital Strategy, Social Media Marketing, Strategic Planning, Marketing Strategy, Online Marketing, Strategic Partnerships

Example 4: Nancy’s branded headline

Leading Corporate Board Structures and Committees, Experienced Corporate Board Director, Vice-Chair, Chair Compensation Committee, Nominating Governance, Marketing Committee, Audit Committee, HR Committee, Board Development

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Branding your Linkedin profile headline is essential in selecting the keywords you use in your headlines. You also use keywords in other high-value areas of your LinkedIn profile. If you do not put your main headline keywords in your other headlines, they may not be searchable.

I only suggest using your title in your main headline if your search results for your title are not ranking in search. The main headline of your LinkedIn profile is the essential part of your profile.

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The next most important section is your current Experience/job position, the following three previous job positions of your LinkedIn profile. Take great care to utilize them for your important keywords and job attributes.

A Powerful LinkedIn About Field

Your LinkedIn “About” field is your marketing pitch. Please make sure your “About” field does not read like a resume. You want it to be personable, you want to use friendly language, and you want to show a bit of yourself. Most recruiters hate it when people put resumes speak in their LinkedIn “About” field. So instead, your About field should answer the question: Why should I hire you?

Your LinkedIn About field is the most potent part of your LinkedIn profile from a recruiter’s perspective. It tells the recruiter what you have done and what you can do for them.

Your “About” field is an opening statement about who you are and what makes you successful. The first three to five lines of your “About” field are your “About” field’s best real estate. This area of the “About” field is sometimes referred to as your elevator speech.

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The center area of your “About” field is where I recommend including three examples of your major successes. First, you should tell your story, such as what made you successful and what achievements you had. Second, I recommend using the STAR, CAR, or SOAR format for listing your accomplishments. I hear over and over again from executive recruiters that there is not enough good information. So feed

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